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Director of Marketing

Description
Horseshoe Bay Resort, in the heart of the Texas Hill Country, is an exceptional, uniquely Texas, AAA-four diamond lakeside resort. Our Associates are the reason we deliver superior customer service and have been named as one of the Best Resorts in Texas. If you know how to deliver five star customer service with genuine Texas hospitality, then we would love to have you as part of the team!
JOB OVERVIEW:
Responsible for all marketing including public relation efforts for Horseshoe Bay Resort, including Horseshoe Bay Resort Realty and Horseshoe Bay Resort Jet Center. The Director of Marketing directly manages marketing, advertising, public relations, creative and graphic design functions.
ESSENTIAL JOB FUNCTIONS:
Review the Resort's sales and marketing programs, to ensure proper coverage of direct selling, department administration and marketing.
Develop, update and/or upgrade Resort's Marketing department Standard Operating Procedures. Oversee production of all print material. Supervise printing process for color and accuracy. Ensure corporate graphic standards are maintained throughout the Resort.
Company liaison with marketing partners- advertising agency, public relations agency, etc.
Review monthly Marketing and Sales reports for amenities at Resort. Analyze trends. Anticipate the future. Recommend and initiate solutions to problems.
Review industry trends, periodicals and other happenings. Attend seminars. Keep self and Resort marketing associates up-to-date. Encourage good ideas.
Be prepared to complete reports on existing opportunities, facilities concepts to meet the markets, property theme, position in the market, competition, marketing staffing (number, timing, salary schedules, and availability) and rate structures.
Provide input on all promotional literature at the development stage to ensure effectiveness.
Review and monitor preopening marketing and sales checklists for new amenities.
Provide input regarding Resort's marketing and sales that will ensure the success of the company.
Be active in professional organizations. Maintain a program of self development and continuing education for new trends, techniques and developments in the marketing profession and hospitality industry.
Assist other company businesses, Realty, Development, Airport as needed.
MINIMUM QUALIFICATIONS:
Bachelor's degree from four-year college or university, preferably in Business or Marketing.
Minimum five years in Resort sales and Marketing; preferably 10 years.
Computer proficiency required.
ADDITIONAL QUALIFICATIONS:
Ability to write routine reports and correspondence.
Ability to speak effectively before members, guests and employees of organization.
Ability to apply concepts of basic business math.
Ability to apply common sense understanding to carry out detailed written or oral instructions.
Ability to travel as business needs require.


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